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Australian Criminal Intelligence Commission
Whilst employed at PriceWaterhouseCoopers, one of my larger tasks was to create a new brand identity for the Australian Criminal Intelligence Commission (ACIC). They were worried their previous branding looked dated and didn't reflect the fact that they are an organisation with cutting-edge capabilities. Additionally, they were aiming to start a recruitment drive after the branding update and wanted something which would grab the attention of young candidates.
I worked together with my team before being trusted to work individually on these brand guidelines. I ensured there was a great attention to detail and provided the ACIC with custom iconography, social media templates and guidance to increase the clarity of their digital reports. |
My tasks:
– Branding – Iconography – Data Visualisation – Social Media Strategy |
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The team at the ACIC was very happy with these guidelines and the other assets I provided for them. My team at PwC was also pleased at how much of these guidelines I created through my own autonomy and that I spent extra time researching data visualisation.
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